Nestle Shreddies, the family favourite cereal, has teamed up with blippar, the free image-recognition app for smartphones, to make its Knitting Nanas come to life in augmented reality and offer their pearls of wisdom straight from three million cereal packs, all through interactive 3D images. Whether you're 8 or 80, the whole family will be able to enjoy these insights. With new 'Pearls' available every day, breakfast lovers can get involved by simply holding their smartphone over the cereal box and, using blippar. Never before has the breakfast table been so much fun!