Kicking the campaign McVitie's Medley will be launching its very own blipp. The blipp features cutting-edge image-recognition and augmented reality technology that enables people to use their smart phone camera to watch the new McVitie’s Medley band – The Medley Mixers, dancing and performing one of their exclusive songs literally 'on' the edge of their bar. Not only one song either! The song will be selected at random from a choice of six songs written exclusively for The Medley Mixers and will feature lyrics that tie in with the cereal bars' taste and ingredients – so every 'blipp' is a different musical experience!