Blippar's technology has allowed Cadbury to create an augmented reality game that anyone with a smart phone can play using its product. Activating the game is simple - once blippar is installed on your handset, you just point your device at a Cadbury product - and the introductory instruction screen of ‘Qwak Smack' will ‘blipp' from the wrapper on to your screen as if stuck to the bar. The game itself, which lasts 30 seconds, where the player is challenged to tap quacking cartoon ducks as they appear ‘out of the bar' on an augmented-overlay on their device's screen. The player can then submit their score to go into to a draw to win an array of prizes.