Weekly Mashup 16

Consumers still trust traditional media advertising over online ads

Sixth Sense

Are you ready to embrace your sixth sense? Get ready for the entire world to become your computer with the wearable gestural interface ‘sixth sense’! Find out more about MIT Lab’s latest project.

Back to the roots

Who do consumers trust most? According to this article, traditional advertising platforms such as - newspapers, billboards and magazines trump newer platforms in consumer trust.

Endgames

Get ready for the fusion of fiction and AR as Google’s Niantic lab gets ready to turn the trilogy Endgame into a location based augmented reality game.

AR as necessity

Augmented reality could be set to becoming an integral tool for all offices! The emergence of Google Glass could see the greater use of AR apps for crucial functions such as risk assessments and other health and safety procedures.

BLIPPAR IN THE NEWS

Top of the blipps

Which UK campaign was blipped the most in 2013? Find out via our blipp-o-meter!

Cheer for Gold

We are bringing the Winter Olympics straight to your breakfast table with General Mills. Support the Canadian team by blipping the wide range of General Mills’ cereals such as Cheerios Cereals, Lucky Charms, Cinnamon Toast Crunch and Reese® Puffs.

Blipp your cereal box to participate in the Winter Olympics without leaving the breakfast table.

Stat-tastic

Econsultancy’s top 10 most interesting digital marketing stats of the week include the release of our blipp-o-meter. Read on to see what else made it to the top 10.