Weekly Mashup 17

Easy-Grow Augmented Reality

We all knew that AR was set to grow but how quickly is the question? Research is predicting that the ‘augmented reality market (US) is set to grow 30% each year until 2018’!

AR Controller

Since the beginning of console gaming, companies have trying to come up with peripherals and accessories that would create the best experience for gamers. Sony has filled a patent for a controller which could have ‘huge potential for AR environments’, will that make them finally win at this game?

Tipping Point

The internet is everyday quietly evolving. Marissa Mayer (CEO of Yahoo) claims that this evolution is reaching tipping point: “when you look at mobile, when you look at the bandwidth, when you look at the Internet of things, it's going to change everyone's daily routines really fundamentally," find out more about her vision here.

Out-of-date Shops

It’s no longer a big surprise when we hear that the retail world is changing. During this past holiday season traffic to the brick-and-mortar shops was very much below expectations. ‘We’re in the midst of a profound structural shift from physical to digital retail,’ we are seeing the uprising surge of e-commerce companies and it’s happening at a speed which is absolutely stunning!!

Out with brick-and-mortar; in with online, ultra-connected retail shopping.

BLIPPAR IN THE NEWS

Print Gets Active

We all know about the pros of Print advertising but what about the cons? Find out how we at Blippar remedy to the stillness of print with live digital content - morphing print ads into interactive augmented joy.

Blipp Rover

Are you ready to drive a Land Rover with nothing else but your mobile? Then click here to get a taste of our ‘sensory overdrive’ campaign which shows you what happens when Blippar and Land Rover merge together!