The trick is in the box... get the kids blipping!

With great pride and anticipation, we’d like to announce the new, blippable, Trix cereal boxes – coming to a grocery near you. Though blipps always delight people, especially when seeing it for the first time, kids generally go nuts for it.

Blippar is a powerful tool to fuel kids imagination and creativity. It offers many potential applications: making story-books and board games come alive, seeing how a box of unassembled Legos comes together, crowd sourcing the next candy bar flavor, getting a message from or take a picture with your favorite star or character and turning products into games.

In this case, we partnered with the General Mills team to bring the Trix Rabbit to life on the front of the box, and create a search and find game on the back. As a kid I spent hours poring over the large pages with detailed cartoons searching for Waldo (Wally if you’re in the UK!), his dog and other characters. Now, the Trix box becomes an interactive search and find game, challenging you to find the Rabbit’s hiding sots, balloons, animals and more. Find the clues now to unlock even more animations!

Written by Alana Kalin, Account Executive at Blippar New York