Weekly Mashup 18

AR - Three Great Things

‘AR gets a tough rap in digital marketing circles’ but this article shows why AR is a must in the marketers toolbox. Read on to find out 3 reasons why digital marketers should revisit AR tin 2014.

One Billion AR Users by 2020

Businesses have you got the vital tools for your future growth? More and more analysts are coming with the same predictions that AR and Google Glass are the pick and axe necessary for carving your future markets. Supported by ‘Nokia executive and mobile industry analyst Tomi Ahonen, who has boldly predicted 1 billion augmented reality users worldwide by 2020’.

Wearable Report

The global wearable technology market stands at a mighty ‘$750.0 million (2012)’ and is expected to climb to an even higher ‘$5.8 billion (2018)’. Find out more about this wearable report with detailed market analysis of size, share, growth, and forecasted trends!!

Scan-able Sports Players

Select Olympic hockey-players will now wear (Bauer) ‘state-of-the-art, 3D-scanned uniforms custom-fitted to their body parts’. Bauer CEO Kevin Davis ‘has touted the gear as the "concept car" of hockey equipment’.

Latest Release

Are you ready for UCL’s (University College London) latest AR release? Give a warm welcome to an AR prototype which enables users to interact and even insert virtual objects into the room that their standing in!

BLIPPAR IN THE NEWS

Marrying Print and Mobile

We are proud to announce that, once again, we have made a happy couple out of Print and Mobile this time with Meredith Corp.’s blippable edition of Allrecipes Magazine. Doug Crichton (managing editor) describes this matrimony as providing ‘a more immersive, engaging experience where readers consume high levels of content, and our mobile site provides utility’.

Best Beautiful Blipp

As Olay launches its ‘Your Best Beautiful’ campaign – a campaign all about women showing themselves at their most beautiful moments via social media – we also get on board with a blippable magazine ad!!

Blippar Works Out

Jess Butcher (our CMO and Co-founder) explains the effectiveness of combining AR and exercising. She explains that AR ‘is helping people stick to their resolutions this New Year in an entirely new and engaging way’. Find out more about Blippar’s new work-out campaign with Top Sante here.