Weekly Mashup 19

Real-time marketing wins J.C Penny major attention at the SuperBowl

Real-Time Wins the Super Bowl

If this year’s SuperBowl taught us anything is that real-time marketing is not to be underestimated, shown through J.C Penny’s ‘drunk’ tweets simulating a huge amount of response and activity. Read more here about the bonuses to be gained from real-time marketing and the best real-time marketing moments in this year’s super Sunday.

AR - Mixing Up Your TV

A new venture in television, InAir, has now brought AR alongside television programming. This new merge of technology will mean that we can now simultaneously watch and get information on a programme without the need for a second device.

AR Real-Time Tool

Real-time needs real tools and AR is exactly that. The days of AR as a ‘novel technology’ has gone and now we can welcome the everyday transformation of real objects into digital content without the need for bar codes.

BLIPPAR IN THE NEWS

P&G discover AR

P&G ‘shorten the gap between its print ads and transactions’ through the use of none other than us at Blippar!! Blipp the below CoverGirl to discover the effectiveness of our skin care campaign.

Blipp to try on the latest shade of truBlend by CoverGirl

Travel Brilliantly

Marriott Hotels is reaping the benefits of Blippar, as they use us for their Travel Brilliantly campaign - a series of blipps that show the redesigning of hotel lobbies and workspaces. Lisa Hu, VP Blippar, comments that ‘this campaign truly captures the look and feel of the Marriott brand […] after engaging with the ad, consumers can more easily envision their next stay at a Marriott property and have a more vivid feeling for the overall Marriott hotel experience’.

Blippar Plays Footie

Don’t just watch the football, blipp the football! Find out more about how Blippar have transformed your standard footie match.