Weekly Mashup 20

Zaha Hadid Architects utilising AR to enhance their models and designs.

The AR in Architecture

Architecture is neglecting its first two letters - AR!! Regardless of AR’s incredible ability to layer extra information over 3D models in real- time architects are somehow slow to adopt this amazing technology. Zaha Hadid Architects are one of the few companies who are utilising and benefiting from AR as an essential architectural tool.

AR Car Mechanics

Audi have got their wheels on track as they are one of the first automobile companies to use AR to redesign the next generation of cars, as well as the next generation of car manuals. Get all the latest info here.

8 Wearable Predictions

‘Wearables: Everybody in the tech world is talking about them, but no one has quite nailed it -- yet.’ Find out in this article the top 8 predictions for the future of wearables.

BLIPPAR IN THE NEWS

Look No More

Our new collaboration with Look Magazine means that you can go beyond just looking and now blipp to directly buy those must-have-items. Blipp the issue here.

Marketers Missing the AR Mark

The Guardian acknowledges that most marketers are missing the importance of AR instead, they are only scratching the surface of creative possibilities within this platform. ‘The observation is that we are missing a communication opportunity to further engage with consumers delivered by the amazing technology’ of augmented reality. Don’t miss the mark !

Big Data; Big Burberry

Burberry’s social media success and $3billion annual sales revenue is not to be scoffed at but rather to be understood. Burberry stands out because they personalize the consumer experience through their analysis of big data fast. Our CEO Ambarish Mitra attributes their success to their ability to connect ‘the user and the brand between the physical and the digital’.

BlippAR Innovator

We at Blippar are mentioned as one of the key innovators for AR!! Read on to find out what else NeonTommy has to say about us.

Sweet-heart Oysters

Happy Valentine’s Day! Open our sweet gift (for our users based in London) by blipping your Oyster Cards, which will spring to life not just with hearts but also with a cheeky little poem. Try it out now.

Sweet-heart Oyster cards in action.