Weekly Mashup 22

Grad – is the first UK art gallery to have an AR enabled exhibition

Key trends from MWC

‘Technology has become perhaps the greatest agent of change in the modern world’. Don’t miss the mark - get in the know of key trends at this year’s big event in Barcelona

Samsung’s New Wearable

As Mobile World Congress jumped to life over the weekend, and some of the industry’s biggest players introduced dozens of products. Samsung was first out the gate with two new smartwatches. Read more about this new challenger in the industry.

Fire for the Developing World

Mozilla Firefox has released a prototype with a difference – ‘a $25 handset targeted at lowering the bar for smartphone access in the developing world’. If Mozilla is to fulfil its plans it would create a "flood" of low-cost phones in developing countries over the next few years.

Firefox’s new plans for a $25 handset in developing countries

The Future is Cheaper

‘Without a doubt, the running theme of this year's MWC was the notion of getting cheaper smartphones into the hands of low-income users around the globe who are currently unable to afford devices that often average around $500 or more’. Read about Zuckerberg’s and Mozilla’s proposal for the cheaper future here.

BLIPPAR IN THE NEWS

We Grab Glass

Without a doubt, it has been a very exciting week for Blippar as our CEO made a demo of the first-ever image recognition and tracking technology developed for Google Glass using the Blippar technology. Below are some extracts of the coverage we got...

'First image recognition tech for Google Glass revealed' -Telegraph

‘A startup offering a possibility for a killer app’ - Forbes

‘Blippar has come a long way in a short time’ - Techcrunch

‘A step towards making augmented reality seamless and mainstream’ - FastCompany

‘Minority Report-style advertising’ - the Daily Mail

‘The technology animates objects and print pages. A bit like a-ha’s Take On Me video’ - Ad Age

Grad Gallery

Grad: Gallery for Russian Arts and Design has teamed up with us at Blippar to produce the UK’s first ever blippable art exhibition. The gallery quotes that our ‘app brings a new dimension to the show’ and highlights the dynamic nature of the designs.

D.I.Y Blipps

Our D.I.Y tool Blippbuilder enables ‘brands and agencies to add a layer of interactive digital content to static images in just a few clicks – instantly amplifying print advertisements, physical products, and more!!’