Weekly Mashup 28

Bending norms with origami

Hermès is trying to get a bigger footprint into the digital world. They have created an origami app to accompany their print magazine. Now readers can virtually fold pages of the magazine into shapes and even share them via social media or email.

Mobile adspend doubles

Mobile adspend just keeps on growing with figures doubling in 2013 to break the £1bn mark and according to a PWC manager 'Mobile is now more of a story telling tool for advertisers rather than just an information device'. How will this impact companies' mobile strategy?

Combining the power of AR gaming and exercising

Play an alternate reality game with friends or strangers and burn a few calories by walking or running while you’re at it. The 'Run an Empire' game lets players capture territory through walking, jogging or running around the same area of land. Find out more about this new AR game.

AR multi-player game 'Run an Empire'

AR vs VR

So what’s the big difference between AR and VR? Well, while VR isolates the user from the real world AR, instead, blends the user’s real world with virtual objects. This article asks the question - which is proving to be the most successful? Get the answer here.

The future that looks like the past

Marc Andreessen, co-founder of Andreessen Horowitz, doesn’t just predict trends in tech, he shapes them. Andreessen states that the “all the dot-com ideas were correct,” “they were all too early. They are happening now.” Read more about his predictions.

BLIPPAR IN THE NEWS

Now is what you make it

Teaming up with Pepsi Max we made 250 millions bottles and cans in the UK blippable. Pepsi drinkers can now play an exciting game off the back of their drink and watch exclusive videos featuring some of the best football players.

Crossover concept hits print

Working always at the frontier of concepts we have teamed up with Food Network Magazine and HGTV Magazine (May issue) to produce the first crossover concept for magazines. The May issue (of both magazines) will have: coordinated front covers and three-page gatefolds, cover foldouts, and video clips that can all be activated through Blipping.

Art Everywhere

The largest outdoor art show ever conceived is coming to the US this August. The campaign will involve free open-air galleries where ‘users of the Blippar app can access augmented reality features through their smartphones, including more background information […] and recordings that add to their understanding of each work’.

AR useful PR

Weber Shandwick supports the claim that AR is speaking its own success at creating great PR. This article looks at our campaigns with big brands and our success at creating great consumer engagement: ‘The future seems brighter than ever for AR so expect to see more engaging tools as well as campaigns hitting your handsets soon’.