Weekly Mashup 29

Blippable movie poster starring Indian superstar Amitabh Bachchan

Mobiles overtake computers in social sharing

More than half of all online content shared on social networks such as Twitter, Facebook, Reddit and Pinterest is now, for the first time, shared via a mobile device rather than a computer.

WeChat launches image-recognition tech

China’s biggest messaging service, which recently launched its own in-app voice-recognition system, now lets third parties use their image-recognition technology to scan real-world objects to find digital content.

China monetises messaging

Tencet, the company behind WeChat, China’s most popular messaging service, is attempting to monetise the app by creating a quirky digital edition of the hongbao, a traditional red envelope containing money gifted at New Year.

Could this be Amazon’s supposed 3D smartphone?

Online retail giant Amazon is rumoured to be releasing a smartphone capable of displaying 3D images without needing 3D glasses - apparent photos of which have been leaked by tech blog BGR. The handset, thought to be available from September, will use retina-tracking technology via six front-facing cameras.

BLIPPAR IN THE NEWS

Blippar’s Jess Butcher discusses in-store blipping

Our CMO talks about the most exciting ways of engaging consumers once you’ve got them in the shop at the OMMA conference: ‘It’s about offering really good content. We’re just the enablers.’

Blippar brings interactive magic to Bollywood

We partnered with Indian movie Bootnath Returns, starring industry heavyweight Amitabh Bachchan, to make all posters blippable, offering fans of the film brilliant prizes.

Why Blippar will thrive in wearables

The Apple philosophy is just what the wearable technology market needs to gather speed, but is the company planning on releasing a product… and if so, when? MacWorld explains why Blippar is a great way to host advertising unobtrusively on wearables.