Weekly Mashup 30

Coca-Cola demonstrates the effectiveness of immersive marketing with their 'future rooms'

How-to-draw them in

The day of passive spectating is gone. Consumers now want to be immersed in their brands and play an active role in marketing experiences. From VR to AR and even immersive theatre – ‘audiences are now demanding to be thrust into the thick of the action’. Read on to keep in-tune with the latest marketing strategies.

Good content is for sharing

We all know that ‘sharing is caring’ and now it is even more so in our era of social media. Research is now showing that ‘young people are increasingly likely to discover content through social media rather than other online channels like search engines’. Find out how this new trend can be utilised by brands as a means to disseminate new and interesting content.

The fabric of retail is changing

Online retailers are slowly coming to the realization that one size does not fit all. The fabric of retail is changing with digital innovations now weaving a new fabric for online retailers. Personalisation is the new buzzword driving the movement - so how can new customized services be monetized into solid sales?

Click and Collect

Walmart’s UK arm Asda is conducting one of the first ‘click and collect’ experiments where customers can pick-up their online shopping from temperature-controlled lockers. These convenient lockers can easily be unlocked. Find out more about the potential developments of smart food shopping.

BLIPPAR IN THE NEWS

Creating a virtual changing room

We’ve partnered with Topman to produce an exciting ‘blipp-to-fit’ campaign, whereby shoppers can virtually try on the latest products with ease and fun. This campaign has been designed as more of a social and branding initiative to generate buzz and activate in-store engagement.

Blippar’s CTO listed as ‘rising star’

Congratulations to our CTO, Omar Tayeb, for making it into Mobile Entertainment’s ‘30 under 30 rising stars in UK mobile’. Check out the full profile here.

Blippar talks AR in Dublin

Our CMO, Jess Butcher, attended Ireland’s first AR conference where panel discussions were held on the unlimited potential of AR within marketing.