Weekly Mashup 31

Customise your virtual 3D pizza

See what your pizza looks like before you order, with the Domino’s iPad app. It even lets you drag more toppings onto one side and swipe them off the other. Delicious.

Water that isn’t actually wet

Sony filmed three playful augmented reality experiments – including virtual water being poured between tablets, and an AR dinosaur reacting to light – and posted them to their Japanese Playstation site. Very cool.

UK mobile advertising doubles in 2013

The British spend on advertising expanded by 4% to £17.9bn last year, with most of that being spent on online marketing, reported the Financial Times. Within that, the mobile advertising market doubled to £1bn.

This picture shows the Internet, minute by minute

How many tweets are posted every minute? What about Facebook statuses, WhatsApp messages or Instagram photos? Domo’s new infographic will show you. And it’s quite scary. *

*Compare it with the one they made just a few years ago, and give yourself a real fright.

IN THE NEWS

Blippable Pepsi glassware

A new range of Pepsi glassware carrying smashing Blippar interactions is being launched by drinks company Britvic, to be sold in over 23,000 outlets. The glasses will feature sleek new fonts, and the design will apparently enhance carbonation in the liquid.

Juice Burst Skinny: fewer calories, more blipps

Blippable juice drinks Juice Burst have launched a range of skinny flavours - peach & passion fruit, cherry & apple, mango & lime - with only 99 calories per 400ml. The bottles still carry our smashing interactive experiences. Blipp blipp!

JuiceBurst's new blippable 'skinny' range

Our CMO discusses the future of AR advertising

Jess Butcher, Blippar’s co-founder and CMO, speaks with creative agency 101 London about what the future holds for AR, how Google Glass is Blippar’s perfect ally, and how she sees the whole world becoming interactive very soon.