Weekly Mashup 34

Shhhh! Performance artist sneaks his work into MoMA via augmented reality

Adam H. Weinert created the Dance Tech Augmented Reality app to remember late choreographer Ted Shawn. When inside New York’s Museum of Modern Art, visitors with the app downloaded to their phone will be able to see modern performances of Shawn’s pieces whenever they walk past certain ‘markers’ in the building.

The Harry Potter yearbook! School makes annual interactive using augmented reality

Students at a school in West Tennessee are so animated they are literally jumping out of the pages of their yearbook. The annual has been made interactive using an AR app, but they aren’t the only ones; the Girls Preparatory School in Chattanooga and the University of Tampa have done the same.

Score a goal at lunch: Brazilian eatery turns restaurant trays into AR football game

Lunchtime is no longer boring in Giraffas, a Brazilian burger chain that noticed 90% of customers play with their phones during mealtimes. They created their own AR app, a game which turns the tray into a football pitch and the diner’s phone into a goal. Score!

Google buys AR translation app: Quest Visual, makers of Word Lens, scooped up by giant

Word Lens – an impressive augmented reality app which uses image-recognition to real-time translate text between English, Portuguese, German, Italian, French, Russian, and Spanish - has been bought by the online giant. Only one financial term was disclosed: the app is free…. for now.

Put that map away! The wearable tech jacket that nudges you around New York

Wearable tech designer Billie Whitehouse – creator of vibrating Fundawear for couples in long-distance relationships, and the Alert Shirt, which mirrors the feelings experienced by players during football matches – has built a GPS jacket which nudges New Yorkers towards their destination.

World's first AR trading card game: Drakerz-Confrontation now on Kickstarter

The game, by Fance’s Peoleo Entertainment, combines a trading card game and a free-to-play online PC game via a patented augmented reality engine. Players collect physical cards but fight virtually using augmented reality via a webcam.

IN THE NEWS

Not any old bus stop: Blippar turns bus shelter into interactive sign language school

We partnered with deaf charity Signature to turn a number of bus stops in London and Birmingham into interactive sign language classrooms. The poster even updates around the clock so people can learn different phrases. (And cheeky ones at the weekend.)

Blipp the book! Blippar makes whole of Creative Review 2014 interactive

We teamed up with this year’s Creative Review to make the first interactive CR Annual, adding plenty of extra content to articles about award-winning campaigns.

Is print dead? Not if Blippar has anything to do with it, says our US VP

Writing in INMA, Patrick Aluise says: ‘A quality ‘print-to-mobile’ strategy can provide print readers access to digital content directly from printed pages, which can help create a better, more immersive reading experience. It also can show print readers why they want to be digital readers, too.’

When Blippar met Pepsi: Packaging World explores our extraordinary partnership

Our US VP Lisa Hu talks to Packaging World about our lucrative Pepsi campaign – and how we plan to make the whole world blippable.