Happy 300th issue! 220 Triathlon celebrates 25th birthday by making entire magazine blippable

220 Triathlon, the UK’s top-selling triathlon magazine, has been keeping athletes entertained for 25 years. So, to celebrate their special 300th issue, they implemented a fantastic redesign. This included teaming up with Blippar to make the whole edition interactive, thereby bringing all the runners, swimmers and cyclists to speedy life straight off the page.

Given the magazine’s subject matter, the blipp content needed to be pretty energetic, and the team at 220 came up with some fantastic ideas to fit the brief. So, upon blipping the magazine you’ll hear birthday messages from the biggest names in the triathlon world; watch thrilling sporting videos; learn suggestions for bike set-ups, and watch exclusive interviews from the Brownlee brothers. That’s not quite enough for you? Well, one blipp also unleashes an awesome interview with cycling legend Chris Boardman, which might just pique your interest.

When you’re finished catching up with the lads, blipp to enter 220’s fantastic competition to win some brilliant sporting gear, as well as 12 months of free training with four-time Iron Man world champion Chrissie Wellington!

Look out for the Blippar b on the front cover and dotted throughout the issue. To learn how to download the Blippar app on your mobile phone or tablet (and then use it on the magazine), flick to page 19 where you’ll find blipping instructions, as well as more information on all the great content on offer. Time to run and get your own copy!