Weekly Mashup 37

Want an AR mirror in your home? Ok, but it’ll cost you up to $7,700

The Cybertecture Mirror – described as the ‘reflective window into a digital life’ – augments your reflection with digital info and web updates on its 37” screen. Creator James Law says the mirror will cost from $3,600 to $7,700.

© ubergizmo.com

If you like wearable tech then you shoulda put a Ringly on it

Get updates from your phone via a vibrating, glamorous smart ring, thanks to fashionable tech startup Ringly. ‘Women will never have to worry about missing an important message because their phone was hidden in the bottom of their bag or purse,’ say developers.

© Ringly

Google Glass travel app to take a virtual tour of seaside and book hotel rooms

A new app for Google Glass lets you book hotel rooms through the wearable computer - and even take tours of the local area. Hotel Near Me, the world’s first hotel booking app for Glass, has been created by online travel agency Destinia.com.

© Hotelnearme.com

Is this what Amazon’s new phone will look like?

A leaked photograph of Amazon’s new smartphone – officially scheduled for release on 18 June – shows a large-screened piece of tech with multiple 3D cameras, ideal for browsing and buying. It claims to be able to track the user’s head movements to create lifelike shopping conditions.

© BGR

Everyone to the breakfast table! 3D-printed Nutella is now a thing

Nutella, already one of the world’s least boring foodstuffs, just got even more exciting. A new 3D printer attachment called a ‘paste extruder’ enables users to create 3D-printed items using soft materials including silicone, wood filler, icing sugar and… Nutella. Canadian company Structur3D Printing built the attachment using $32,500CND of Kickstarter funding.

© Structur3D Printing

Could an augmented reality app on Google Glass cure colour blindness?

University of California research scientist Nadir Weibel, below, will present a paper in September entitled ‘Chroma: A Wearable, Augmented-Reality Solution for Color Blindness’, explaining how a Google Glass app could let people with colour blindness view the world through a range of different filters, and thus appreciate the full colour spectrum.

© cse.ucsd.edu

IN THE NEWS

How augmented reality is creating tangible ROI (return on investment) now

‘For the very first time, marketing engagement is now tangible and quantifiable,’ says Blippar CMO Jess Butcher. ‘By using augmented reality and image-recognition to turbo-charge bought media, brands can see exactly how many people interact with their collateral, how many times and where, for how long and precisely which direct actions they took.’

© corporate-entrepreneurs.com

Blippar wins award for interactive Porsche advertorial in Spain

Congratulations, team Blippar, for scooping a prestigious award at Spain’s El Sol Festival for a blippable Porsche advertorial seen in major Spanish newspapers and magazines. Three cheers!

‘Blippar really enhanced my shopping experience,’ Bloggers review Kraft campaign

Our interactive Kraft campaign garnered plenty of attention from the blogging community, with many bloggers reviewing blipps for Philadelphia and the Great American Bacon Cheeseburger. Feedback was brilliant, with parents saying blipps kept kids wonderfully entertained while shopping in Walmart.

© Lunchboxdad.com

Blippar shortlisted for Technology Innovation prize at Private Business Awards

The shortlist for the fourth annual Private Business Awards has been announced, and Blippar is sitting proudly in the category for Technology Innovation of the Year alongside ADEY Professional Heating Solutions, True Potential, Pavegen Systems, RepKnight and Viper Subsea. Good luck, everyone!