Blippar gets inspired (and inspires) at the FIPP Innovation Forum

Team Blippar attended the first ever FIPP Innovation Forum last week, fittingly held at the Microsoft HQ in London. Armed with new booklets and panels for our fully interactive display, a crack squad of five travelled down from the Blippar offices to the event.

Prior to the forum we worked closely with FIPP to bring to life the covers of their Innovation booklet and their monthly publication, Magazine World, using our self-service platform Blippbuilder - and the terrific visuals supplied by FIPP.

Forum attendees and members could blipp the respective covers for great interactive experiences.

Impressive for a first-of-its-kind event, the Forum had a number of great speakers hailing from some of the biggest companies in the world.

Talks from Google, News UK and Meredith were among highlights of the evening’s entertainment, each offering fascinating insight into the world of innovation in media.

Our own CMO Jess Butcher also gave an inspiring talk, showcasing the awesome work Blippar has done so far, and highlighting how much more our tech can do in partnership with the publishing and media industry.

Thanks to our smashing new panels, Blippar’s bright orange stand stood out in the networking area, and during the breaks it was terrific chatting to other attendees, many of whom had travelled long distances to be there.

Over the two-day event Team Blippar managed to link up with plenty of fascinating people involved in the media industry - and it was great to educate a new audience about what we love doing best: bringing things to life!

Many thanks to FIPP for organizing such a great event, and we hope the Innovation Forum becomes a regular on Blippar’s calendar. It was a truly inspirational gathering... and the food was great, too!