Weekly Mashup 40
July 4, 2014
Weekly Mashup 40
To celebrate Tetris’ 30th anniversary, gaming fan Mark Kerger stuffed a white T-shirt full of 128 LEDs, batteries and an Arduino Uno in order to turn his own clothes into a Tetris game.
Google gives Android phones virtual reality capabilities using… cardboard
Audience members at the Google I/O conference were all surprised to be given a cardboard kit with which they could build a virtual reality viewer to use with their Android smartphone.
Get ready for the wearable tech takeover… it’s happening
A look at how big opportunities will emerge for app developers as the volume of wearables sold increases - just like they did on the smartphone.
Walgreens tests Google’s AR Tango technology to make in-store maps 3D
Walgreens store thinks augmented reality will help people navigate their shelves, so its loyalty-app partner Aisle411 is testing Google’s Tango technology to add 3D imagery to its in-store maps.
K-Glass launch expected in 2015
The release of K-Glass, an electronic eyewear device developed by a team of South Korean researchers, is expected early next year, according to industry experts.
Scottish government use augmented reality in anti-smoking campaign
Marketing agency Kommando created an AR campaign in which people could see the harmful effects of chemicals found in second-hand smoke by looking at an empty living room through a tablet screen.
AR will be used to make redecorating your home really awesome
Dulux’s free Visualisesr app uses AR tools to let you experiment virtually with different colours and combinations before applying real paint to your walls.
IN THE NEWS
We made Tootsie Pops blippable! Watch the blipp in action here
Unwrap your Tootsie Pop lolly and blipp the wrapper to win snazzy new flavours of the popular American candy.
How Blippar is bringing augmented reality games to Google Glass
Glass is a natural extension of Blippar, so it was only a matter of time before we created applications for it. Our next plan is to release our software development kit Games For Glass.
Blippar CMO Jess Butcher discusses print’s ‘Harry Potter moment’ in FIPP’s Magazine World
AR is adding a new digital dimension to the tactile print experience - and it’s winning audiences young and old.
BBC Gardeners’ World launches second AR edition with Blippar
The July issue of the magazine is an interactive special, packed with digital content including clips of butterflies and comments from experts including Sir David Attenborough and Monty Don.
Blippar used to enhance exhibition at University of Leicester about migration
100 Stories of Migration is a striking exhibition at the University’s School of Museum Studies, and both the exhibition and the offsite displays have been made interactive using Blippar.
