Weekly Mashup 42

Japanese confectioner Glico adds customisable AR fun to snack boxes

Extraordinary augmented reality game that enables fans of Japanese confectioners Glico to colour in pictures found inside their snack boxes in different colours, thus actually customising the marker and the resulting AR experience.

This awesome infographic explains augmented reality in lots of pretty colours

Did you know that AR was first proposed in 1901 by Wizard of Oz author L. Frank Baum? Or that the industry is expected to be worth $600bn by 2016? No? Then take a look at this brilliant infographic.

Google launches iOS version of augmented reality game Ingress

Initially made for Android only, Ingress is an AR game created by Niantic Labs - a start-up within Google - that is now available for iOS. The ‘global game of mystery’ sees computer-generated images superimposed on the real-world.

Jaguar Land Rover’s augmented reality windscreen lets you race your virtual friends

Jaguar Land Rover plan to turn your windscreen into an AR learning tool - a ‘virtual windscreen’ onto which will be projected AR graphics to guide the driver (and let him race with augmented friends) - to help keep his eyes on the road.

Find your way around Tokyo aquarium thanks to these friendly AR penguins

Sunshine Aquarium in Tokyo has built an AR app for finding your way to their centre from the local train station. Download it and you’ll be guided on-screen towards the fishy fun by a troupe of helpful (and super-cute) AR penguins.

iPad video game peripheral Osmo lets children play both on- and off-screen simultaneously

A new clip-on camera forms part of a peripheral tool for iPad enabling kids to play fun, educational games that are partially on-screen, partially off-screen. The Osmo pack has got the thumbs-up from both parents and children.

IN THE NEWS

It's time to play! Blippar present KungFood, a unique new game for Google Glass

Our tech team have once again skipped over the frontier of possibilities in AR, creating a brand new game for Google Glass. Kung Food includes unique, never-before-seen gesture recognition abilities. Enjoy!

We are the future of visual browsers: Blippar video interview on WSJ

Blippar CEO Rish Mitra popped into Wall Street Journal's studio for a live video interview about the future of AR and our recent acquisition of Layar, and said that he sees AR platforms such as ours as the future of visual browsing.

What does Blippar’s acquisition of Layar really mean for the print industry?

Interesting feature exploring how our recent acquisition of key AR player Layar means exciting things for the print industry if publishers are forward-thinking about leveraging their relationship with technology companies.

Craft brewers Collective Arts’ unique, blippable bottles that celebrate beer, music and art

Bottles of beer created by Canadian grassroots craft brewers Collective Arts – a brand launched last October – have limited-edition artwork labels which, when blipped, unlock information about the brewers, the artist and a musician.