Why The Drum Live (published!) is a masterclass in Blippar user education

Here at Blippar, we're pretty fond of our calls-to-action (CTAs).

You see, they're the bright orange flags that alert people to the presence of our interactive blipps, whether the blipps are hidden beneath a press page, a product package, a sign, a bus stop poster, a DVD case, a bottle's label or a can of Coca Cola.

They are the shouty bits that holler: 'Hey! You there! Yes, you! There's a little bit extra here! Get your phone out, download the free Blippar app and BLIPP! You'll like it... we promise! And here's a sneak preview of what you'll get if you do....'

Without a really big, fat, juicy, bold, clear, colourful, loud, prominent, bright and lovely CTA pointing out a blipp's whereabouts (and how to access it), how in the name of augmented reality is anyone ever supposed to find it? Exactly.

Luckily, most of our brilliant clients and partners know how to create smashing CTAs with (or without) our guidance.

One such collective of awesomeness is The Drum, that fabulous modern marketing and media magazine which a couple of weeks ago attempted creating an entire issue from scratch in just 24 hours, and which kindly invited us along to make, onsite, the resulting piece of history totally blippable using our mega-efficient DIY platform Blippbuilder.

And now, at last, The Drum Live issue has been published. And what a triumph it is.

As well as being packed with fabulous content - highlights include articles on the stratospheric rise of Buzzfeed; why flexibile working hours are the way forward; the role of photography in storytelling; a word from Twitter's Richard Barley about creating successful Vines, and one from BBH New York founder Cindy Gallop about doing business effectively - the whole magazine is a masterclass in educating users about blipping.

The front cover (above) features a terrific CTA: not only the Blippar mobile icon telling readers the whole magazine is interactive, but also a reference to the blippability of the cover smack bang in the attention-grabbing headline: 'Who's responsible for this issue? Blipp to find out.'

Excellent stuff: making the blippability of your image its key message is the most effective type of CTA, our exhaustive research has discovered.

The inside cover then features our great big classic 3-step CTA (above) instructing people, using mobile icons and accompanying text, precisely how to download the Blippar app, fill the screen with the image, and then blipp to bring the image to life.

Utterly brilliant. How much clearer can you get?

A whole page of user education appears near the front on p6 (above), including an article about Blipping, another super-clear 3-step icon, and the little red Blippar mobile, informing people they should be looking out for the same icon throughout the magazine in order to find blippable pages.

CTA clarity at its absolute finest.

Throghout the magazine the Blippar mobile icon appears frequently in bright red circles, on every blippable page, accompanied by small texty teasers about what happens when the reader blipps.

Examples include 'blipp to see more', 'blipp to subscribe', 'blipp to see the page come to life', 'blipp to see the diamond spin', and 'blipp to watch the experiment'.

We are so impressed with how The Drum has embraced Blippar user education, and are sure their upcoming results charting exactly how many readers blipp will speak for themselves.

Well done, Team Drum. You're an inspiration to us all!