Weekly Mashup 52

iBeacons will improve everything - including advertising, dating, and your pet's wellbeing

Apple's micro-location technology iBeacons will help people meet others nearby and dogs open doors.

© Tile

The perfect present for that person who’s always losing everything

Attach a Tile to your keys, wallet, remote control or baby (don’t attach a Tile to your baby) and you'll never lose it.

©Coca Cola

Forget adverts, branded content is the best way to spread your message

‘It’s about creating experiences and things that people will talk about,’ says Diageo boss.

©Daqri

The super-smart AR safety helmet that can also help to do your job

The DAQRI Smart Helmet protects the heads of industrial workers while helping them navigate sites.

Love playing video games? Chances are you’re a woman, then

More women now play video games than men. And it’s mainly down to mobile app games like Candy Crush.

Travel back in time to see the Berlin Wall using this augmented reality app

The Timetraveler app overlays images of how areas once looked – plus information – on the present scene.

©ARblog.com

Engaging AR marketing sells products (according to this jazzy infographic)

Use immersive augmented reality experiences in your advertising campaigns to draw consumers into your world.

©Rockwell Collins

The 360-degree AR orientation system for soldiers

Rockwell Collins has launched the AR Orientation System helmet, providing troops with situational awareness capability.