Blippar and Oasis on Page 3! (But no topless Noel, we promise)

Page 3 in the Metro, London’s daily morning freesheet, is quite a different beast to Page 3 in The Sun.

Reserved not for ladies baring the top half of their modesty but for fun, exciting, innovative and ‘bizarre’ happenings around the country, the page is a favourite in the popular paper, and read by millions of commuters whizzing through the capital en route to work every morning.

So it was with a collective Cheshire Cat grin of delight that Team Blippar arrived in our Holborn offices this morning, having sat down on the Central line, taken a sip of coffee, opened the Metro paper to Page 3 and spotted a full page about our thrilling collaboration with the record label of (now disbanded) Mancunian rockers Oasis.

The brothers Gallagher (& co.) may have parted company in 2009 following a number of unfixable sibling spats between Liam and Noel, but that hasn’t prevented the band’s label Big Brother Recordings from re-releasing their seminal 1995 album (What’s The Story) Morning Glory?, originally released by Creation Records.

To celebrate the re-issue, the label teamed up with Blippar to make the original cover of the brothers’ best-selling record – featuring two men walking through Soho’s Berwick Street - blippable. The new, reissued cover is also blippable, as is the Berwick Street street sign in Soho itself.

Blipping both the albums and the street sign launches an AR experience enabling fans to put a photo of themselves on the record’s cover (and then brag about it on social media); watch an exclusive video interview with songwriter Noel; enter a competition to win an Oasis album box set, and buy the indie-rockers’ whole back catalogue.

Blipp the album or street sign marker above to photograph yourself on the cover - then tweet us your photos!