Blippar at REMIX NYC: We install interactive art in MoMA and Google HQ

Blippar was thrilled to partner with REMIX NYC, discovering myriad cutting-edge ways to engage audiences in public spaces and beyond.

The REMIX summit - which this year took place from 17-19 September and was hosted, chiefly, at The Museum of Modern Art (MoMA), Bloomberg HQ and Google HQ - brings together industry and thought leaders from the arts, culture and technology sectors. It’s a unique gathering that cuts across what’s new in marketing, technology and entrepreneurialism, and discusses innovative ways to entertain, inform and inspire audiences.

Participants included top executives, digital directors, marketing managers and strategists from prestigious organisations such as The Metropolitan Museum of Art, YouTube Spaces, Cirque du Soleil and National Geographic.

Blippar CMO and co-founder Jess Butcher standing beside a blippable artwork at MoMA

Blippar's interactive art prepares to be hung (and then blipped) in MoMA, New York

The three-day program was an eclectic blend of entrepreneurs, industry experts and digital gurus, and served up speakers as diverse as MoMA director Glenn D Lowry, Adobe products VP and Behance co-founder Scott Belsky, and NASA’s visual strategist Dan Goods.

Retailers including Story and Uniqlo, as well as Secret Cinema founder Fabien Rigall and Sleep No More creative producer Randy Weiner revealed the secrets to their successes and shared their latest projects.

Over the three days REMIX hosted around 750 people in three fabulous Manhattan locations: Google’s Chelsea office, MoMA, and Bloomberg’s impressive HQ on Lexington.

Jess Butcher giving a Blippar presentation on how interactive print can enliven magazines

On day three Blippar CMO and co-founder Jess Butcher led a seminar at Bloomberg HQ on how interactive print can bring a whole new dimension to entertaining readers by seamlessly enriching pages with video, additional information, 3D animations and web links, through the use of augmented reality.

Blippar displayed several blippable works from the recent ArtEverywhere US exhibition in both MoMA and Google HQ, offering participants an opportunity to experience interactive art first-hand by blipping the works with their own mobile phones.

The sheer amount of information on offer and the calibre of guests in the room was awesome, but another key take-away was how the cultural sector continues to seek ever-more immersive, participatory, surprising and unpredictable experiences for their audiences.

Which is great news for Blippar!