Weekly Mashup 56
October 23, 2014
Weekly Mashup 56
(c) Hendo/Kickstarter
Could the hoverboard FINALLY be here? Kickstarter says it might just be… The Guardian
Marty McFly got his hoverboard in October 2015 in Back To The Future, but one company are promising it to you a little bit sooner... Californian startup Arx Pax have built the Hendo, which works via magnetism and needs $250,000 on Kickstarter to, er, get off the ground.
(c) Urban Wearables
Google announce Android Wear Update, Sony SmartWatch 3 Wearable World News
The smartwatch update enables wearers to play music straight off the device without connecting it to a phone, and track their routes when walking, running or cycling. This feature will work on the GPS-enabled Sony SmartWatch 3.
(c) J-Diete
Japan builds real Transformer robot that goes from humanoid bipedal robot into car Mashable
Brave Robotics, Asratec Corp. and original Transformer creator Tomy Co. Ltd., have partnered up and built J-deite, an autobot that starts as a humanoid, bipedal robot and transforms into a 3ft-long sports car.
Mobile ad revenue booms by 73% to $5.3bn in first half of 2014, as brands embrace interactivity Media Post
A report by PwC US shows that brands are continuing to increase their commitment to interactive advertising, and mobile is seen as a crucial part of the marketing mix, according Randall Rothenberg, president and CEO of the Interactive Advertising Bureau (IAB)
(c) Havas Media
‘You can buy exposure but not engagement’: Havas boss says content is the new atom The Guardian
'Smartphones offer brands unparalleled opportunity to innovate... businesses in any sector can now create digital services where they have a direct one-to-one interaction with consumers,' says Dominique Delport, Havas Media Group's global managing director.
(c) Frito-Lay
In the second 'Do Us a Flavour' campaign, consumers in the UK, US and Canada submitted crisp flavours to Frito-Lay, and used hashtags to vote for their favourite finalists, in a campain that used social media to boost engagement.
(c) We Are Social
How ex-England rugby coach Sir Clive Woodward used tech to help his team win the 2003 World Cup We Are Social
Woodward used Prozone technology to track player movement and position. He then gave each player a CD wth a recording of their own game and told them to study it for two days, at the end of which they had to present their analysis of their performance.
(c) Photomath
Maths-solving AR app Photomath shoots to top of app store after being named Disrupt London finalist Tech Crunch
Just scan the maths problem with the app, and the answer is displayed in an augmented reality layer on the screen, along with the steps needed to solve the problem. If only this had been around when we'd been at school...
