VOGUE Germany excites Conde Nast stablemates with interactive print

When VOGUE Germany used Blippar to make their September 2014 magazine digitally interactive, its forward-thinking Editor-in-Chief Christiane Arp immediately realised how powerful a partnership between her fashion bible and our visual browser could be.

So they didn’t stop there.

Taking to interactive print like Victoria Beckham to Louboutins, the Munich arm of the iconic Conde Nast publication signed for a further five interactive issues – taking them up to February 2015 – and, most excitingly, determined to become progressively more ambitious with their blipps.

The September, October and November issues of VOGUE Germany, all blippable

Their debut blippable issue featured 15 editorial blipps across 54 pages, each launching fantastic, behind-the-scenes-at-VOGUE video content. It also boasted a sensational, CTA-rich editor’s letter from Arp. Furthermore, the team posted a Blippar education page on the VOGUE Germany website and created an impressive YouTube video about our new relationship.

And as soon as the September issue was put to bed Arp was back on the phone with Blippar HQ to discuss how this relationship could be nurtured:

1. She organised workshops with our Blippbuilder gurus to ensure her staff all knew how to create blipps themselves using our powerful DIY tool.
2. Blippar visited Munich for a meeting with 40 members of the editorial team to discuss how the gap between print and digital could be further bridged.
3. The team planned increasingly ambitious blipps with extra interactive features.

A page within VOGUE Germany's November issue being blipped

As a result of the team’s increasing enthusiasm for interactive print, the October issue of VOGUE Germany featured a blippable cover and further educational videos about how to use Blippar, while the November issue - out now and featuring Nadja Auermann on the cover - is packed with blipps unlocking engaging new features such as musical playlists (enabling you to listen to music while you peruse the magazine) and vibrant photo carousels. And just wait for the magazine’s special December issue. The team have some amazing ideas.

The September issue of VOGUE Germany, the first blippable edition of the iconic magazine

It’s a phenomenal step for the publication, but our relationship with Conde Nast doesn’t end in the offices of VOGUE Germany: the team’s excitement about how Blippar has enriched their magazine has spread quickly through the building, and Blippar is currently in serious discussion with a number of other titles within the group, both in Germany and Britain. The German editions of GQ and Wired are showing interest in how our platform can make the printed page spring to life with exclusive videos, image galleries, games, music, shareable photo opportunities and more.

Blippar’s aim is for the whole of the Conde Nast to embrace interactive print, for our technology to be embedded more fully in the iconic magazines produced by the global media giant, and for us to work together to truly bridge the worlds of print and digital.

A Blippar education page in the November issue, with a blipp video launching off the cover image

To speak to Blippar about making your magazine, newspaper, book, catalogue or brochure blippable, email our Head of Media Simon.Mukerjee@blippar.com