Weekly Mashup 57

© Coca-Cola

Diet Coke prints 2m unique patterned wrapper labels for bottles using algorithms PSFK

As part of Coca-Cola Israel’s ‘Stay Extraordinary’ campaign, the drinks giant has created 2m unique label wraps for Diet Coke bottles using special algorithms. The company explained their aim is ‘to convey to Diet Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles’.

© SnapDonate

App lets you donate to charity simply by taking a photo of their logo The Next Web

UK startup SnapDonate is an app enabling you to give money to charities simply by scanning the charity logo with your mobile phone. Powered by PayPal, the app has already partnered with charities including RSPCA, Marie Curie Cancer Care, Mind, NSPCC and Oxfam.

© Blippar

How augmented reality is enriching the learning process BCS

‘Technology is used in the learning process as a way of enhancing existing materials and teaching methods, in a bid to engage learners and deepen understanding,’ says Judy Bloxham, eLearning Advisor at Jisc RSC Northwest. (See the #blippblog on the Frankfurt Book Fair for more inspiration.)

© Blippar

Museums and galleries including New York Met and MoMA embrace digital age New York Times

Venerated cultural institutions are embracing the global move into digital. The New York Met has revamped their website, Smithsonian Design Museum visitors are given tablets upon entry, and MoMa is embracing augmented reality. (See also the #blippblog on blippable art in MoMA in New York and Amsterdam’s Royal Palace.)

© Microsoft

Microsoft unveil new $199 smart fitness bracelet to track sleep and exercise patterns BBC

The Microsoft Band has 10 sensors that can track heart rate, calories, stress and sun exposure. It can also connect to Facebook and Twitter. A spokesman said: ‘This is just the beginning of a multi-year vision for Microsoft in the health & fitness and wearables category.’

© MotionSavvy

Tablet that translates sign language using motion-sensing tech being crowdfunded Forbes

A tablet using motion-sensing technology to translate sign language in real-time is being crowdfunded on Indegogo. MotionSavvy is a portable, two-way communication device designed by a small team from Rochester Institute of Tecnhology/National Technical Institute for the Deaf.