Weekly Mashup 59

Marketers embracing beacons will have competitive advantage Mobile Commerce daily

Retailers who do have beacons available will be able to send more contextually relevant offers to customers browsing their shops these holidays. Brands from many different industries who master the art of mobile are an example for those who did not yet adopt the new technology.

The internet of things takes another step forward Ad Age

Ad Age predicts that the next big thing in digital media as connected products that will make brand-consumer interactions more meaningful and engaging based on IoT (internet of things) data. This focuses on the idea that any physical product can act as an interactive media platform.

Infographic: Are you ready for 2015? - Somo Global

The internet of everything will connect users and devices across all channels and will make engagement easier to access, easier to use and understand and will help fuel further the increase in the market for technology and interconnected devices.

The key lessons we took from the Web Summit in Dublin - Blippar

Participating at the Web Summit last week has been very exciting for us here at Blippar. Some of the learnings we were left with after the summit (and share with you) look at the future of the wearables industry, the evolution of mobile and the development of online media.

Brands are advised to hop in the mobile bandwagon ASAP to avoid being left behind - Tech Crunch

Mobile is on everyone's minds and lips. All brands are now lining up to the new trend as consumers are getting more educated, tech-savvy and thirsty for new technology and it's applications in real life. Multi-channel, cross-channel, all brands are advised to go all into the world of mobile, in order to remain competitive in the marketplace and relevant in the eyes of consumers.

Microsoft bus shelters transport you into a video game - Adweek

In a clever attempt to advertise their new shooter game, Sunset Overdrive, Microsoft used digital screens in bus stations in San Francisco, London and Melbourne as portals to the new game's exciting environment. The company used augmented reality to animate the screens when individuals approached them. As parts of the same campaign, Microsoft installed a crate that gave an augmented reality experience in London and video screens in New York.