Weekly Mashup 60

© Mark Farid

Artist to wear Oculus Rift for 28 days straight Mashable

British artist Mark Farid is planning to wear an Oculus Rift virtual reality headset for a whole month while sitting in a room on display to the public. The project, Seeing I, is looking for funding on Kickstarter in order to be turned into a documentary.

Is Bristol the UK’s smartest city? The Guardian

Huge bandwidth, a tech-savvy mayor and a big creative industries sector: how Bristol is fast securing its place as the UK's capital of technological innovation.

© Prynt

The case that turns smartphones into a Polaroid camera Springwise

A French startup has created a case that turns any iPhone 6 or Android device into a Polaroid camera, enabling users to print photos directly and instantly from their mobile photo album. The Prynt takes 50 seconds to print a photo, and each photo shot via the app also has an AR experience inside it.

© PSFK

Microsoft’s augmented reality video game bus stop PSFK

Microsoft has turned three bus stops - in San Francisco, London and Melbourne – into immersive AR experiences to promote their new shooter game Sunset Overdrive.

© Samsung

Virtual reality for the mobile phone Technology Review

The development of Gear VR – a virtual reality headset collaboration between Oculus VR and Samsung – suggests that the future of virtual reality will be on personal mobiles devices.

Marketers should be integrating TV ads and mobile Mobile Marketer

Cross-screen advertising is the best way to engage with consumers, and brands not doing it will miss out on sales opportunities - especially around the holiday season.

© Apple

Launch of Apple Pay shows consumers are more eager than ever to pay via mobile New York Times

Since its arrival one month ago, Apple Pay has soared in popularity. Whole Foods has processed over 150,000 Apple Pay transactions; McDonald’s say it already accounts for 50 percent of its tap-to-pay transactions. US pharmacy chain Walgreens say mobile wallet payments have doubled since the launch.