Blippar wins 2014 Meffy award for Best Innovative App

Blippar was thrilled to be presented with the award for Best Innovative App at the 2014 Meffys, a prestigious accolade and one which we were all extremely proud to win.

Now in their 11th year, the Meffy Awards recognise the work carried out by companies in the mobile content and commerce industry. An international independent judging panel received entries from over 25 countries, and presented the awards at a gala dinner in San Francisco at the end of Novemeber as part of the MEF Global Forum.

Blippar CEO Rish Mitra with MEF CEO Rimma Pelemuter

Our visual browsing app was in good company; winners in other categories included Qualcomm (Innovation in Technology), Wikimedia Foundation (Mobile Education, and Social Responsibilty and Development), Swiftkey (Life Tools App) and Bitstrips (Social and Entertainment App).

Our CEO Rish Mitra was delighted to be presented with the award by MEF CEO Rimma Pelemuter, and tweeted his congratulations to all Blippar's global teams.

Headquartered in London, MEF is the global trade association for companies wishing to monetise their products and services via mobile.

Established in 2000, MEF represents the total mobile ecosystem providing an impartial and powerful voice for pioneering companies from across the mobile content and commerce value chain.

MEF Shapes the ongoing development of the industry through its regulation and policy & initiatives activity. We work globally with key stakeholders at a local level to advance a robust and equitable business environment that protects members’ revenues and facilitates growth.