Weekly Mashup 64

© Emoji

Love the little guys: Oreo are using emoji to drive mobile engagement Mobile Marketer

Biscuit brand Oreo has launched a social campaign in China, asking people to stick their faces onto emoji bodies and post them on social media. Because who doesn’t love an emoji?

© Neal Stephenson

Envy alert: Is Chief Futurist just about the coolest job title ever? Tech Week Europe

Science fiction author and game designer Neal Stephenson has been appointed Chief Futurist at Magic Leap Inc., the augmented reality startup given $543m in funding by Google.

© Oculus VR

Kerching: Oculus pulls out its wallet, buys two virtual reality companies Polygon

Oculus VR, developer of the Rift, has acquired Nimble VR and 13^th Lab, two virtual reality companies who develop tracking software.

© Bell Pottinger Digital

What’s next for 2015? 15 digital trends to expect next year The Wall

Storytelling, Internet of Things, wearables, personalisation and beacons: Bell Pottinger Digital highlights the marketing trends to keep an eye on over the next 12 months.

© Think With Google

FACT OF THE DAY: 56% of digital ads are never seen, says Google Ad Age

Shocking new research from Google sheds new light on online ads’ inherent lack of clickability. Their handy infographic indicates how you can make them more visible.

© Jaguar

AR could save lives: Jaguar’s new augmented reality windscreen Discover

Jaguar Land Rover is developing an AR windscreen system that could let drivers see through pillars and posts, eliminating blind spots and providing a 360º view, to allow a driver to see right through pillars and posts.