Turn art ON using Blippbuilder: Bring artworks to life with engaging digital experiences using Blippar's DIY platform
February 5, 2015
Turn art ON using Blippbuilder: Bring artworks to life with engaging digital experiences using Blippar's DIY platform
At Blippar, when we look at art, we don’t just see a pretty picture. We see all the ways in which the pretty picture could be turned into something richer: something more informative, something more beautiful, something more exciting, something more engaging, something more… interactive.
And all you need to do to make art all of these things is augment it with digital content and then look at it through our visual browser. Simple.
We’ve collaborated with plenty of artists, cultural institutions, cultural initiatives and charity projects to make their artworks interactive using Blippar’s powerful image-recognition and augmented reality technologies.
By making their paintings, murals, comic books, posters or photographs blippable, they can offer viewers exclusive, entertaining, educational, exciting and dynamic digital content, such as videos, additional image galleries, art maps, click-to-buy links, and astonishing digital animations which are secondary artworks in their own right.
These trackable interactions boost spectator engagement, ensuring people will remember the viewing experience, share it with friends, and return for more when content is refreshed.
What’s more, by using our DIY platform Blippbuilder, artists and institutions are able to turn their works interactive without any help from us.
The simple, web-based platform enables content-owners to quickly transform all of their artworks into beautiful and engaging interactive AR experiences, which viewers simply unlock using our free app downloaded onto their mobile phone or tablet. Simple.
As our CEO and co-founder Ambarish Mitra says: ‘Art in galleries and museums around the world today faces the challenge of engaging and attracting younger audiences. This is down to a range of factors, but the major one is that museums are today unable to be as "cool" as modern gaming products or movies from the entertainment industry, all of whom are in the business of telling a good story.
'Augmented reality allows artists and museums to tell stories like never before; it gives users total control over accessing the work at their own pace, and enables them to indulge many senses.
'Storytelling is at the heart of an engaging experience, and this understanding has been at the core of many a successful museum over the past decade. Hopefully, as projects such as ours come closer to final development, we will see a continued digital renaissance in the European sector for the arts, making our cultural past interesting, engaging and relevant for the visitor of the future.'
Here are some examples of different art campaigns we have worked on at Blippar, in which works have been turned interactive using Blippbuilder. To blipp the images, just download and open the free Blippar app on your phone or tablet and fill the screen with the image of each piece of art below. Enjoy!
Scarlett Raven
What was it? Artist Scarlett Raven's blippable painting The Eleventh Hour I was gifted to The Royal British Legion for auction, to raise funds for the Poppy Appeal to support the British Armed Forces past and present, and their families.
Features: Blipp the painting below to watch a stunning animated video of the creation of Raven’s poppy field artwork, all set to an atmospheric soundtrack written and performed by Scarlett's musician father Raphael Ravenscroft.
Art Everywhere US
What was it? 50,000 prints of 58 images of great American art were displayed all over the United States as part of the 'largest outdoor art show ever conceived', in August 2014. Blippar then made the prints interactive, enriching each with digital content which passers-by unlocked using the free Blippar app.
Features: Blipp the poster below for additional information about the artwork and artist, an art map of the Art Everywhere US exhibition, the location of the original work, and the chance to win prizes.
Royal Award for Modern Painting
What was it? King Willem-Alexander, King of the Kingdom of The Netherlands, presented the Royal Award for Modern Painting 2014 at the Royal Palace Amsterdam, an exhibition that had been enriched with augmented reality content by Blippar.
Features: Blipp the bespoke yellow fingerprint badge below (one of which was hung up next to each painting in the Palace gallery) to see other works by each artist, watch a video message from the artist themselves, and share the experience on social media.
Priya's Shakti
What was it? A Mumbai street mural and comic book campaign co-created by film director Ram Devineni, aiming to raise awareness of gender-based violence against women in India. Read more about the campaign here.
Blipp features: Blipp the image below to watch an animated video and take a photograph of yourself standing with Priya, to share on social media.
Gallery of Russian Art and Design (GRAD)
What was it? GRAD gallery became the first UK gallery to enrich an exhibition with augmented reality when they used Blippbuilder to make their artworks more engaging digitally. Watch this video to learn more about the project.
Blipp features: Blipp the image below for more information about the artwork, an audio track, and links to the GRAD gallery's social networks.
Interested in enriching your gallery, museum, exhibition, paintings, photographs, art books or other artworks with engaging digital content? Email us at info@blippar.com to enquire about a Blippbuilder licence, and we can start enabling you to make everything you produce blippable.
