Weekly Mashup 71
February 12, 2015
Weekly Mashup 71
Skoda uses augmented reality in new outdoor advertising campaign Marketing Magazine
The car brand lets commuters passing through London’s Waterloo station customise a Skoda on a large digital ad screen, personalising the vehicle with 100 design variations .
Adverts for USA Network’s Dig spring into life using augmented reality Mashable
The ad campaign for the new thriller uses the Dig Decoder app to bring online, outdoor and social graphics to interactive life.
Carl Reiner’s interactive kids book on Jimmy Fallon’s Tonight Show NBC
The veteran comic’s book The Secret Treasure of Tahka Paka comes to life when looked at thorough a mobile app using augmented reality.
Five digital advertising trends to watch FIPP
Print publishing is alive and well, thanks to new digital advertising trends including mobile, video, native, responsive content and data metrics reports.
World’s first holographic stamp Jersey Isle News
A new stamp presenting the Crest of Jersey as a hologram is being issued by Jersey Post. It is the world’s first stamp to feature an embossed hologram effect.
What wearables like Microsoft HoloLens mean for marketers E-Content Magazine
Mixed realities allow brands to have a human presence in interactions, and consumers to explore a product on their own terms, and communicate rather than simply consume.
Augmented reality vs. virtual reality AOL News
Andy Baryer heads to CES 2015 in Las Vegas to investigate the differences between these two alternate realities.