Weekly Mashup 71

Skoda uses augmented reality in new outdoor advertising campaign Marketing Magazine

The car brand lets commuters passing through London’s Waterloo station customise a Skoda on a large digital ad screen, personalising the vehicle with 100 design variations .

jason isaccs dig gif augmented reality usa network

Adverts for USA Network’s Dig spring into life using augmented reality Mashable

The ad campaign for the new thriller uses the Dig Decoder app to bring online, outdoor and social graphics to interactive life.

carl rainer jimmy fallon interactive book

Carl Reiner’s interactive kids book on Jimmy Fallon’s Tonight Show NBC

The veteran comic’s book The Secret Treasure of Tahka Paka comes to life when looked at thorough a mobile app using augmented reality.

mobile advertising blippar

Five digital advertising trends to watch FIPP

Print publishing is alive and well, thanks to new digital advertising trends including mobile, video, native, responsive content and data metrics reports.

jersey holographic stamp

World’s first holographic stamp Jersey Isle News

A new stamp presenting the Crest of Jersey as a hologram is being issued by Jersey Post. It is the world’s first stamp to feature an embossed hologram effect.

microsoft hololens

What wearables like Microsoft HoloLens mean for marketers E-Content Magazine

Mixed realities allow brands to have a human presence in interactions, and consumers to explore a product on their own terms, and communicate rather than simply consume.

augmented reality

Augmented reality vs. virtual reality AOL News

Andy Baryer heads to CES 2015 in Las Vegas to investigate the differences between these two alternate realities.