Weekly Mashup 72

Cara Delevingne gets augmented reality makeover Instagram

The British supermodel appeared on the cover of Garage Magazine, educating readers via Instagram how to use the publisher’s app to make her face spring off the page.

Graffiti artist uses augmented reality to turn street art into gifs Gif-iti

Street artist INSA paints enormous artworks that are only fully ‘seen’ when viewed online through his augmented reality app. Download the Gif-iti viewer app to see them come to life.

Understanding programmatic advertising and real-time bidding (RTB) YouTube

Learn about how programmatic is impacting digital advertising, what real-time bidding (RTB) is, and how publishers are capitalising on this new form of buying and selling media.

How Dr Pepper drove 213K store visits with programmatic mobile ads Mobile Marketer

‘Multichannel initiatives are crucial for food and beverage brands such as Dr Pepper to propel their products into the future, where mobile is likely to reign driving in-store activations.’

Millennial mothers spend more time online via mobile than desktop Mobile Marketer

US millennial mothers spend more time on media generally due to mobile: 8.9 hours daily vs. 8.3 hours in 2013. This group spends 2.8 hours on mobile vs. 2.3 hours with TV.

Apple award patent for virtual reality headset Telegraph

Apple has been awarded a patent for a ‘head-mounted display apparatus’ that functions as a pair of virtual reality goggles when an iPhone slides into a slot in front of the eyes.

Nike may let you design your new trainers using virtual reality QZ

A patent awarded to Nike suggests the shoe giant is looking into offering customers the opportunity to design their own shoes using virtual reality and a device that looks like a pen…

Sony’s augmented reality glasses to go on sale in March Venture Beat

The Japanese tech giant will launch the SED-E1 SmartEyeglass Developer Edition, featuring video overlay on top of vision, for $840. It will be available for online consumer purchase.

5 ways mobile web games can beef up your marketing Entrepreneur

‘Engagement times for branded mobile web games range from 3-10 minutes. Pretty amazing when you consider engagement for a typical mobile video ad is capped at 15 seconds.’

Over 1 billion smartphones were sold in 2014 Mobile Marketing Magazing

Global smartphone sales set new records in 2014, with 1.2bn sold during the year, and sales of $115bn in just Q4. This is an increase of 20% since 2013, according to GfK data.