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The US retailers making mobile part of their in-store shopping experience PSFK

Urban Outfitters, Best Buy, Walgreens, Rebecca Minkoff, Starbucks and Marc Jacobs are wisely integrating mobile technology into their physical stores to enhance the brand experience and offer shoppers a little bit extra. Here’s how.

Augmented and virtual reality to grow to $150bn by 2020 Venture Beat

An augmented reality will be four times bigger (at $120 billion) than virtual reality, according to Digi-Capital managing director Tim Merel.

An action plan for getting more women into tech Tech Crunch

Priorities outlined by startup support group Tech London Advocates include improvements to education; guidance to corporates; championing role models; strengthening female networking, and access to funding.

Reimagining the boardroom for the virtual reality age Harvard Business Review

Boards should heed the advice they’re giving their own staff to ‘get with the digital age’ by using virtual and augmented realities to gain a deeper understanding of their own companies.

Tech watches for women Telegraph

Wearable tech doesn’t need to by big and ugly and totally geeky; it can also sparkle and shimmer and draw ‘oohs’ and ‘aahs’ from the fashion crowd. Here are some tech watches for women that will do just that.

Five ways the US postal service could save money by using smart glasses Washington Post

Giving USPS staff Google Glass-type AR goggles could help save money by packing trucks more efficiently, alerting workers to maintenance needs, offering drivers directions, verifying identity and inventory management.

UK mobile ad spend is up 63% year-on-year to £1.6bn Mobile Marketing Magazine

Mobile ad spend in the UK hit £1.62bn in 2014, up 63% year-on-year, and mobile ads now account for 23% of the total £7.2bn spent on digital advertising– up from 16% in 2013, according to IAB and PwC.