Weekly mashup 80
April 16, 2015
Weekly mashup 80
Mini is making augmented reality goggles for driving Engadget
Mini Augmented Vision is a pair of augmented reality glasses that offers up info about your ride in your field of vision. The futuristic spectacles were announced by the car manufacturer at the Auto Shanghai Show.
6 apps making mobile transactions frictionless PSFK
As part of our Mobile Commerce Playbook, PSFK looked at the most important trends changing the way we use our mobile devices as a tool for commerce. And they came up with SnapUp, Keep, Google Wallet, Kwaller, Shift and Reserve.
Bricks and mortar retailers failing to capture wearable customers Marketing Magazine
A survey found that the majority (62%) of wearable owners shunned the high street in favour of buying their device online, with Amazon the most popular place to make the purchase (31%).
Augmented reality makes everyday a classroom The Australian
Monash University education lecturer Michael Phillips says the cyber world will redefine the classroom as anywhere with Wi-Fi, GPS and objects of natural curiosity. To prove his point, his team is linking three of Melbourne’s cultural icons in a learning approach he describes as ‘augmented reality on steroids’.
Mobile media time to surpass PC media time in 2015 Mobile Marketing Magazine
This year, for the first time, the amount of time UK adults spend with mobile devices each day will surpass the amount of time spent online via desktop and laptop PCs for the frst time this year, according to eMarketer’s estimates of media consumption among UK adults.