Weekly Mashup 82

How augmented reality and virtual reality will generate $150 billion in revenue by 2020 Fortune Online

According to Digi-Capital, the augmented reality market is projected to generate $120 billion in revenue, compared to just $30 billion for the virtual reality market.


Eco AR

Increasing ecological understanding with virtual worlds and augmented reality Physics.org

As these technologies become commercially available, their use in education is expected to grow.


Hololens Microsoft

Microsoft Shows HoloLens’ Augmented Reality Is No Gimmick Wired

Microsoft demonstrate how far its augmented-reality HoloLens wonderland project has come.

AR 2

Image Recognition is ‘Snapping’ Mobile Commerce into Place PSFK

Mobile image recognition technology is streamlining the path to purchase by allowing shoppers to “snap” their way to ownership.

ecommerce mobile

How Mobile Commerce is Making the World More Shoppable PSFK

Emerging platforms can enable shoppers to discover and buy products away from established channels.