Weekly Mashup 83

Are educational apps really helping your child learn? Mashable

Good ones are minds-on, engaging, meaningful and involve social interaction.

Microsoft is making high-end Windows phones Engadget

Reports from Unleash the Phones and The Verge suggest there will be two.

Augmented reality mobile game turns your home into a horror film Daily Mail

Night Terrors will give you, er, night terrors.

6 ways mobile marketing automation boosts app engagement VentureBeat

Understand user behaviour, build custom campaigns, and deliver contextual messages.

Gifs are the new words PSFK

So says GIPHY creator and COO Adam Leibsohn.

Brazil will be one of the next hotspots for mobile marketing 1to1media

By 2018, they’ll have 71.9m smartphone users, up from 38.8m now.