Weekly Mashup 84

Virtual dog follows people round shopping centre to find new family PSFK

Battersea Dogs & Cats Home handed leaflets to shoppers in Westfield, London, which enabled personalised digital ads to follow them around the mall.

Virtual reality lets you watch awkward family meal from all perspectives Skammegrogen

The Danish film Doghouse, by artists Mads Damsbo and Johan Knattrup Jensen, lets viewers take part in a family dinner by watching through an Oculus Rift.

Augmented reality concepts could revolutionise the battlefield The Engineer

Engineers at BAE Systems are working with teams at Birmingham University to develop AR tech for use in the military.

Mindfulness in a constantly connected world PSFK

How do you stay sane in a hyper-connected, tech-heavy world? Luckily, PSFK have launched The Future of Connected Life Report to help.

Miami Children’s Hospital invests in virtual reality solutions HIT Consultant

Next Galaxy Corp signed with Miami Children's Hospital to develop immersive virtual reality content for patient and medical professional education.

Ad tech is dead, long live marketing tech TechCrunch

‘While ad tech clearly has an image problem among investors, the larger marketing tech sector in which it plays is raging.'

The community initiative using tech to get children playing outside Tinkergarden

Tinkergarden is an online community platform matching families with leaders in their local community who offer activity-based kids classes.

Mall lightbulbs could soon communicate with shoppers’ phones GE Reports

GE and Qualcomm Atheros are developing smart tech for brands to reach shoppers’ phones via sensors that sit inside commercial light bulbs.

Japanese smartphone lets you pay for things with your eyes PSFK

Japanese telecommunications company NTT Docomo says their Arrows NX F-04G is the world’s first phone to use iris recognition.