Weekly Mashup 85

Go backstage at Dior thanks to virtual reality Christian Dior (via YouTube)

Forget front row seats and a spot next to Harper Beckham. To really get in on the Dior fashion shows all you need is a snazzy VR headset.

Is virtual reality the next big advertising medium? Forbes

Mark Zuckerberg, Facebook CEO and owner of Oculus, believes so. Which means advertisers are now looking for ways to target people via Oculus Rift.

Microsoft’s HoloLens will put 3D people inside your home Technology Review

The upcoming augmented reality headset will let you interact with photorealistic 3D people – helpful if you want to see a model wearing clothes or have better Skype calls.

Pakistani duo building first augmented reality cricket game Tech in Asia

Entrepreneurs Ata Kirmani and Anas Riasat founded GameDotPlay, an AR cricket game they feel captures ‘the thrill and excitement of the sport’.

China mobile augmented reality market to boom PR Newswire

The mobile AR market in China is predicted to grow at a CAGR of 109.74% over the period 2014-2019m, according to new research.

Find the best-lit path for moonlight walks with this mobile app PSFK

The Rudder app informs you of the best-lit (and thus probably safest) route to take on nighttime strolls. Clever.

This billboard can tell if you’re a man or a woman PSFK

German beer brand Astra developed a digital illuminated billboard that targets only women, thanks to hi-tech gender-detection software. Seriously.