Weekly Mashup 87

Win treats when you take photos of brand logos BBC

Bink is a new app aiming to get consumers interacting with brands by taking photos of company logos in exchange for rewards.

Looking to the skies for the next big tech trend Wall Street Journal

Advancements in computer vision and artificial intelligence are being used to analyze the visual trends across millions and trillions of images in seconds.

Apple further legitimises AR tech with acquisition Forbes

AR was once thought of as gimmicky, but with tech players such as Google and Apple investing heavily, it looks like the technology is here to stay.

Apple patents transparent augmented reality display Venture Beat

Just after acquiring AR company Metaio, Apple published a patent for a flexible type of display, through which you can both see and hear.

Watch Chevrolet video ads straight off the magazine page Ad Age

Image-recognition technology has been deployed on the Chevy ads in the new issues of Esquire and Popular Mechanics, enabling readers to watch the car ad straight off the page.

Augmented reality will revolutionise how we work Dell

Integrating AR apps into everyday business is driving a new workplace and a new employee mindset, completely transforming how we collaborate and access data.

Hyper-targeted learning lets people train while on the go PSFK

‘The next big thing in education might be a microlearning approach,’ said Artem Zavyalov, Co-Founder and CEO of Highbrow. ‘People will be able to learn something new in mere minutes wherever they are.’

Digital music turned into visuals with augmented reality E&T

A team of researchers from the University of Bristol shows the mechanisms of instruments by using 3D virtual content and mixed-reality displays to improve the audience experience during performances.