Weekly Mashup 91

Augmented reality could help surgeons and fire-fighters Independent

Scientists at the National Physical Laboratory have developed an application for augmented reality headsets that projects 3D holographic images onto the field of view that could make the jobs of surgeons and fire-fighters easier.

Tesco launches huge iBeacon trial with Magnum campaign Marketing Week

Dunnhumby, the data company behind Tesco’s Clubcard, have launched an app that uses iBeacons sends mobile phones coupons for Black and Pink Magnum ice creams when they pass Tesco Express stores in London.

The ATM that uses your face instead of a pin number PSFK

Tzekwan Technology, a financial security protection corporation, who recently teamed up with Tsinghua University, an engineering based institution in Beijing, to produce the world’s first facial recognition ATM.

The visual search engine that crowdsources images for publishers The Next Web

Imaging company Mobli has developed a visual search engine, EyeIn, that trawls social networks relevant images and videos for publishers to embed in their content

5 AR and VR devices get tested TechRadar

Another week, another AR or VR device hits the market. But which of them are actually any good? And, most importantly, which ones have the best games.

Virtual reality will bring back the arcade Medium

Josh Taylor, cofounder of Oasis VR, believes that the arcade’s ability to provide a controlled environment with planned space – something few homes could do - is the perfect fit for VR gaming.

9 mobile marketing trends dominating 2015 Business2community

Mobile is taking over. But how should you be channelling it into your marketing plan. Well, start with these trends, which include video ads, interactive mobile ads, native ads and in-app promotions.