Blippar in the News: India Takes the Lead

India - We Can Take the Economic Lead as China Stumbles
BBC

"The flourishing middle classes creates huge opportunities," says Ambarish Mitra. "The purchasing power of that middle class is growing. Many people are not going outside of India anymore because so many global companies are setting up shop in India. See the BBC video here or Read More

New Image Recognition App Brings Context to Smartphone Photos
Network World

Deep learning will create a "visual internet" where everyday objects will be recognized by smartphones, says Blippar. "Our aim is for Blippar to become the visual browser of the future," the company says on its website. Read More

2015 Rugby World Cup Tickets to Feature AR
VR Focus

Augmenting reality (AR) for marketing purposes is starting to become a lot more common as smartphone and tablet apps add more unusual features to products. For this years Rugby World Cup, all the tickets sold will feature AR content to add to the fans experience. Read More

General Mills Uses Blippar To Bring Monster Characters To Life On Boxes
MediaPost

In the most-ambitious-yet Halloween push for its monster cereal brands, General Mills has employed Blippar augmented reality technology to bring its monster cereal characters to life on this year's boxes. Read More