Blippar in the News: Bloomberg Interviews Rish

Blippar: Harnessing the Power of Augmented Reality
Bloomberg Business

"Bloomberg West" takes us inside Blippar, a unicorn that's harnessed the power of augmented reality as a tool for mobile advertising and visual search. Watch the video here!

Students Create Interactive Digital Content with Blippar
Edquarter

Using digital technologies to explore pioneering technology of the 18th century and discover how Greenwich became the world’s timekeeper, this project is a great example of what Blippar can do for education through connecting students with digital content by exciting and engaging them. Read More

New Balance Sets Sights on Female Athletes
Boston Herald

Using the Blippar app, catalog readers can access additional content for an augmented reality experience that includes videos of female athletes. New Balance is plying an untapped market, and sports industry analyst Matt Powell likes its seemingly lighthearted approach aimed at millennials. Read More

Fantasy Inspires New Limited-Edition Winter Variant for J2O
Bar Magazine

Britvic Soft Drinks is introducing a new limited-edition variant for J₂O inspired by winter and fantasy, exclusively for the on-trade. Britvic has also launched a J2O Midnight experience through “augmented reality” smartphone app Blippar, running from now until December 20. People “blipp” the limited-edition J2O bottles to reveal a bewitched clock through their phone’s camera. Read More