Blippar in the News: Interview with Omaid Hiwaizi

Interview with Omaid Hiwaizi, President of Global Marketing at Blippar
Go-Mash

We reported earlier this year that Blippar will be Introducing Visual Search – Making the Whole World Searchable. Potentially, this could be huge for mobile marketing, with an almost seamless link between the offline and online world being created. To find out more about Visual Search, we spoke to Omaid Hiwaizi, President of Global Marketing at Blippar. Read More

How Retail is Taking the Charge When It Comes to Digital
Econsultancy

As the digital and physical worlds continue to blur, it is clear that digital services will only continue to impact our lives further ... Argos has teamed up with Blippar, an augmented reality app that lets people scan from physical catalogues to retrieve more information on mobile devices.Read More

The Rugby World Cup: Brands, Fans and All Things Tech
Wunderman

Unless you’ve been living in a cave you can’t have failed to notice that the eighth Rugby World Cup tournament kicked off last Friday at the home of rugby, Twickenham Stadium. For those fortunate enough to be going to the games, Blippar-enabled tickets will give smartphone users the ability to scan their tickets and see the exact view of the pitch and stadium from their seats before they get into the ground. Read More

See also...
The 8 Best Rugby World Cup Apps
Rugby World Cup Fanzones to Feature AR
The Rugby World Cup Delivers Interactive Popup in Official Fanzones Across the UK