Blippar in the News: AR Comes to Newsstands

Blippar Bringing Augmented Reality to Newsstand Mags
VR Focus

"Announced this week by augmented reality (AR) app company Blippar is a venture to make the majority of newsstand magazines ‘Blippable’. The company has reached an agreement with online newsstand iSubscribe and digital newsstand Zinio to bring 500 of the UK’s most popular consumer newsstand magazines to life in AR." Read More

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Blippar to Transform UK Magazine Market by Making All Major UK Magazine Covers "Blippable"
FIPP

Creating New Consumer Behaviors from the Ground Up
Business News Dails

"Your first attempt to bring a new product and associated behavior to the market isn't always going to be successful, and if it's not, you need to be ready to rework your approach. Omaid Hiwaizi, president of global marketing at visual discovery app Blippar, said that his company started with a hypothesis about consumers' current search behaviors and evolved their offerings to adapt to what users wanted." Read More

The Year's 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell
Adweek

"The print component included an eight-page section made of translucent vellum wrapped around the paper. Video content could be accessed by users holding a smartphone over native pages and using the Blippar app. Online elements bristled with multimedia bells and whistles that included infographics, parallax scrolling, data visualizations and documentary videos, including one that used a drone to tell the story of Detroit's efforts to get greener." Read More