Blippar in the News: Why AR Matters

Wondering Why Augmented Reality Matters? The Gap At The Point Of Purchase
Forbes

"Augmented reality offers a unique opportunity to control a consumer experience with their product at the point of purchase before the purchase is made. Blippar is one of an emerging generation of AR companies specifically focused on helping augment the information and experiences that a product’s packaging can deliver." Read More

UK Start-Ups Take Slice of £130bn Educational Technology Market
Financial Times

"Schools in the UK spend £900m a year on education technology. They have much greater freedom to take risks than in countries such as the US, where suppliers must be approved by school district authorities, according to Colum Elliott-Kelly, head of education for Blippar, an augmented reality technology company. 'The most important thing for an education technology company is access to schools,' he said. 'In the UK, you can hustle with the teachers and headteachers and actually get somewhere, which is vital for those first sales.'" Read More

Canadian Indoor Advertiser Adding 4,000 Digital Signage Boards by 2016
Digital Signage Today

"With the integration of beacons and augmented reality applications such as Blippar, our digital solutions already enable us to create interactive experiences between smartphones and digital boards. Over the next few years, digital boards will be able to generate personalized ads using individual consumer's profiles." Read More

How Jaguar Is Rekindling Its Coolness by Embracing Its Sleek British Roots
AdWeek

"Intended to be 'an opening salvo,' McCullough said, 'British Villains' evolved into 'British Intelligence,' a James Bond-flavored marketing wave that positioned Jaguar as a technologically advanced brand. It included TV spots, online videos and print ads that linked to digital content via the Blippar app for Google Glass and mobile devices." Read More