Blippar in the News: Binocular and Cardio VR

Blippar AR Platform Acquires Binocular To Dive Into The Virtual Try-On
TechCrunch

"Blippar, the ad platform that delivers AR content through real-world tags, has today announced the acquisition of Binocular.

Binocular is an Austin, TX-based company that creates augmented reality applications for brands, with a specialty in the virtual try-on. The company created the Glasses.com app for Luxotica, which manufactures 75 percent of the world’s sunglasses, letting users try on glasses using a smartphone app with very realistic rendering.

The app won the Cannes Lions Bronze award in 2014 for best use of technology." Read More

More Coverage of Blippar & Binocualar:

Blippar to Acquire AR, VR Specialist Binocular
Telecompaper

Blippar Snaps Up Yet Another Virtual Reality Startup As Part of Global Expansion
New York Business Journal

Austin Virtual Reality Software Startup Acquired by New York Company
Austin Business Journal

Blippar Launches Cardio VR for Google Cardboard
VRFocus

"Blippar the augmented reality (AR) app company that has created an AR portrait of the Duke and Duchess of Cambridge, combined the technology with British bank notes and created AR covers for popular newsstand magazines, has announced a new venture. The AR company has now launched a new virtual reality (VR) app Cardio VR, designed for children.

Cardio VR is the first project launched by Blippar Lab, the company’s new innovation and R&D unit. The app has been designed for use with the Google Cardboard or similar head-mounted display (HMD). Cardio VR creates a fun, kid-friendly VR experience by enabling users to enter an animated cartoon doctor’s office and follow along with the experience to identify patients’ ailments and remedy their conditions. Innovative game-play functionality offers users a user friendly way to interact with VR , enabling players to control game action exclusively through a user’s head movements, fully immersing them in the colourful, animated world." Read More

More Coverage of Blippar & Binocualar:

Blippar at the Heart of Virtual Reality
GeekDad

Toshiba Mobilizes Fan-Going Experiences at Staples Center via Augmented Reality
Mobile Marketers

"Toshiba is bringing a mobile focus to basketball fans’ experiences at Los Angeles’s Staples Center by rolling out an augmented reality application that curates true-to-life pictures of team players with game attendees, allowing guests to enjoy a memorable photo opportunity.

Toshiba America Business Solutions has introduced the PictureMe app to bring basketball enthusiasts even closer to some of their favorite Los Angeles-based players, including Blake Griffin and DeAndre Jordan. After snapping virtual images with the sports stars, consumers can then share photos across social media, suggesting that there may be an open seat for augmented reality apps in stadiums and arenas." Read More

5 Tips to Increase Parental Engagement in the 21st Century Classroom
Daily Genius

"The highlight of my Back-to-School Night was seeing the way that the faculty used Augmented Reality technology to create live learning walls within the school. Augmented reality is an enhanced version of reality which adds a 3D digital overlay like a video over a 2D object like a bulletin board or photo. During the summer we had Colum Elliot Kelly, the Head of Global Education at Blippar, do a professional development workshop with our faculty in which we discussed how we could use augmented reality to make our school better for visiting parents." Read More