Blippar in the News: The Next Information Revolution

Q&A: Blippar's Ambitious Plans to Create a Virtual World 'So Much Bigger Than the Web'
Campaign

"Blippar is an augmented-reality and image-recognition app that lets mobile users unlock content about real-world objects around them with a simple scan, or "blipp," as the company likes to call it. The app has more than 13 million users according to Blippar, and the developer has ambitious designs to offer consumers a whole lot more. Last month, the four-year-old UK-based company acquired Binocular, the Austin-based developer of the virtual try-on app Glasses.com and plans to turn Blippar into a fully realized interactive platform with visual search. Campaign US spoke with Omaid Hiwaizi, president of global marketing at Blippar, about the future of the app and what brands and consumers can expect from the next soon-to-be released iteration." Read More

Blippar Enhances Poppy Appeal Campaign with Augmented Reality Technology
The Royal British Legion

"The Royal British Legion’s annual Poppy Appeal posters and ads have been enhanced by Blippar, offering an interactive experience to drive donations and unlock bonus content.

Use the Blippar app or “blipp” campaign posters, ads and newspaper mastheads where the poppy appears to reveal a poignant video as well as unlocking compelling stories, the opportunity to donate, view the campaign gallery and to get involved with the Legion’s social campaign #MyPoppy.

Just download the Blippar App, aim and frame the poppy image and discover more!" Read More

See Also:
British Legion Uses Augmented Reality to Encourage Donations
Civil Society

Interview With Ambarish Mitra, Co-Founder and CEO of Blippar
Slush

"For years, people have used quick response, also known as QR codes on products and commercials to give consumers more information. Blippar has taken that ability to the next level, providing the users with more interactive content. It even has its own verb – 'blipping.'" Read More

How VR in Sports Advertising Could Change the Creative Industry
The Drum

"As well as VR, the Rugby World Cup has used augmented reality in its ticketing services. Each of the 2.4 million tickets sold for the 2015 Rugby World Cup features augmented reality content designed to bring the experience alive for fans. Using the Blippar image recognition app, fans can scan their tickets to reveal exclusive behind-the-scenes material hosted and delivered by Rugby World Cup 2003 winners Jonny Wilkinson, Lawrence Dallaglio and Will Greenwood." Read More

Reality Check: Brands Get Digital to Woo Consumers
The Grocer

"Augmented reality is real. Sure, it might not look like it does in the movies, but it does exist. What’s more, it’s being tapped by a number of grocery brands including big names such as Cadbury, Heinz and Coca-Cola, who have teamed up with Blippar. For them, it presents a unique opportunity to add another dimension to marketing campaigns and, importantly, another format for interaction with consumers." Read More