Blippar in the News: AR's Educational Capabilities

Hyundai Modernizes Car Owner's Manual with Augmented Reality Spin
Mobile Marketer

"With its reinvention of the traditional owner’s manual, Hyundai is tapping into the educational capabilities of augmented reality," said Omaid Hiwaizi, president of global marketing at Blippar, London. "The carmaker is offering people an exciting, visually driven AR experience that also enables them to access directly relevant, instantaneous information about their vehicles." Read More

CEO of Blippar Ambarish Mitra's Rags to 'Rishes' Story
Brown Girl Magazine

"The self-declared 'fearless' 36-year-old entrepreneur came from impoverished origins and became accustomed to obstacles and hardships at an early age. Opportunities to climb the ladder to success were not abundant, and he found himself facing conflict with family, who were pushing him towards becoming an engineer. Mitra, who cherished dreams of entrepreneurship, refused and proceeded to run away from home and take his future into his own hands." Read More